By Walt Hickey
Welcome to the Numlock Sunday edition. Each week, I'll sit down with an author or a writer behind one of the stories covered in a previous weekday edition for a casual conversation about what they wrote.
This week, I spoke to Sarah Shevenock, who wrote a whole suite of great stories this summer covering entertainment for Morning Consult. Here's one I wrote about:
A new survey found that there is very little that movie theaters can do to get butts in seats this September, as a suite of offered solutions overwhelmingly fell flat, according to Morning Consult. A free movie tickets promotion even flopped, with 25 percent saying they’d be more likely to go to a movie in September but 26 percent saying they’d still be less likely. Other ideas fared worse: just 24 percent bit for free new movies, 22 percent for discounted tickets, 21 percent for free concessions, 13 percent for poster giveaways, 11 for live events or themed concessions, unless I assume that concession is a vacc…