Numlock News: September 30, 2021 • James Bon…

By Walt Hickey PFF Pro Football Focus, a data and analytics firm that supplies to all 32 teams and about 95 percent of the Power Five college programs, got a $50 million investment in exchange for a minority stake to fund an expansion into soccer analytics sometime next year. The company is owned by Sunday Night Football commentator Cris Collinsworth, and the service — which details the actions of every player on each play in a database that facilitates outcome predictions for teams — has also had a splash with consumers like fantasy football players, gamblers, probably all the Numlock subscribers who enjoy sports, and pretty much anyone employed by an NFL program that isn’t the New York Giants.

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