Numlock News: September 11, 2019 • College S…

By Walt Hickey Fake Followers There are 95 million fake accounts on Instagram, and not just the kind of fake where they’re only posting the stuff that makes them look compelling, interesting and sexually attractive, but fake as in flim-flam facades of photography forged to inflate followings and financial profit. Since sponsors pay influencers based on the size of the audience they can expect to reach, those accounts buying up fake followers have serious and detrimental costs: in 2019, they are estimated to cost brands

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