Numlock News: October 25, 2018

By Walt Hickey Good morning! Thermometers That Make You See Ads Kinsa makes a web-connected thermometer. They are in roughly 500,000 American households, which is just enough for Kinsa to ascertain illnesses spreading through communities. Naturally, this information is immediately hawked to advertisers, pharmacies and drug manufacturers eager to capitalize on increased or reduced demand on a county-by-county basis. Clorox bought that data and between November 2017 and March 2018 was able to increase consumer interactions with disinfectant ads by

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