Numlock News: October 18, 2019 • Ghibli, Yahoo, Vodka
www.numlock.com
By Walt Hickey Have a great weekend! Vodka The best-selling liquor in America is Tito’s, a $190 million juggernaut that prides itself on its handmade, artisanal aesthetic. But being the best-selling booze in America by definition means corners will be cut, and right now exactly how handmade the product of Texas’ oldest distillery is provokes some questions. Briefly, a distillery cannot exceed 100,000 proof-gallons annually before it’s no longer considered “craft,” and thanks to generous laws about bottling — a liquor is “from” where it is bottled, and thus commercially purchased bulk grain neutral spirits can magically become “Texas Vodka” with appropriate bottling — Tito’s is plausibly a little bit more industrial than handcrafted these days.
Numlock News: October 18, 2019 • Ghibli, Yahoo, Vodka
Numlock News: October 18, 2019 • Ghibli…
Numlock News: October 18, 2019 • Ghibli, Yahoo, Vodka
By Walt Hickey Have a great weekend! Vodka The best-selling liquor in America is Tito’s, a $190 million juggernaut that prides itself on its handmade, artisanal aesthetic. But being the best-selling booze in America by definition means corners will be cut, and right now exactly how handmade the product of Texas’ oldest distillery is provokes some questions. Briefly, a distillery cannot exceed 100,000 proof-gallons annually before it’s no longer considered “craft,” and thanks to generous laws about bottling — a liquor is “from” where it is bottled, and thus commercially purchased bulk grain neutral spirits can magically become “Texas Vodka” with appropriate bottling — Tito’s is plausibly a little bit more industrial than handcrafted these days.