Numlock News: October 1, 2021 • Mermaids, Di…

By Walt Hickey Nomen-clash-ure Dollar Tree announced that it would no longer sell items for exactly $1 and $1 only, instead upping the price of some items to $1.25 or $1.50. They are the latest in a string of brands that had to make a serious revision to their business after their original schtick was no longer tenable. Family Dollar gave up the $1 ruse ages ago, the 99 Cents Only Store chain no longer bothers hitting the 99 cent number on the money, Five Below sells all sorts of items above $6 at its new Five Beyond subsection. It’s more than just money: The Burlington Coat Factory became Burlington Stores in 2009, a wise choice given that as of January coats were just

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