Numlock News: June 18, 2021 • Diamonds, Arge…

By Walt Hickey Have a great weekend! Trailers Weekly television spending on movie trailers is up considerably compared to last year, with $15.1 million in ad buys from June 7 to 13. That’s the second-highest weekly spend of the year, with the only higher one being the week of the Oscars (which had $18.5 million), and triple the level seen as recently as late April. Spending on movie trailers has been rising at a considerable clip as cinemas heat up amid rising vaccination rates in the United States, with a solid possibility that the weekly spend on advertising movies will rise above the levels seen in the same weeks of 2019 sometime soon.

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