Numlock News: July 24, 2020 • Barbie, Britne…

By Walt Hickey Have an excellent weekend! Life In Plastic, It’s Fantastic Overall sales of Barbie dolls increased 7 percent to $199.3 million in the second quarter of 2020, according to Mattel’s latest earnings report, a bright spot in an otherwise down quarter that saw net sales dip 15 percent to $732.1 million. I was wondering why there might be a surge in sales of the plastic simulacra of human companionship once we hit a few months of social distancing, but decided that was too depressing a road to go down. Still, in this economy, I guess nobody was more prepared than Barbie to ride out the challenges of 2020 given her seamless career transition potential, ample and spacious real estate holdings, and ambiguous, yet manageable, relationship with a reliable himbo. Girl came prepared.

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