By Walt Hickey Product Placement In 2021, $23.3 billion will be spent globally on product placement in media, which is up 13.8 percent compared to 2020. The type of marketing is rising faster than the overall pot as a whole, with marketing spend projected to rise 5.9 percent annually to $1.35 trillion globally. New tech is enabling new opportunities: a green screened bag of chips could now become Fritos or Lay’s depending on which a streamer discerns a viewer would be more likely to buy. I’m thrilled to announce Numlock will be trying this system out shortly; why don’t you pop open a crispy bag of MORNING CONSULT POLLING, chow down on a ESCAPED ANIMAL, enjoy a refreshing LITHIUM ION BATTERY, and relax to the new episode of MOVIEPASS. The future!
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