Numlock News: July 21, 2021 • Free Willy, Ge…

By Walt Hickey Chicken Fifty years ago, the average American consumed 83.9 pounds of beef and 40.1 pounds of chicken annually. Today, that’s up to 97.6 pounds of chicken, and chicken consumption well exceeds that of beef and pork. It’s one reason that the market for plant-based chickenesque alternatives has suddenly begun to pop. Plant-based beef sales hit $371.39 million in the 52 weeks leading up to May 16, 2021, up from $290.95 million in the previous 52 weeks. Plant-based chicken alternatives saw similar growth, rising to

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